Challenge Accepted

Consumer promotion realised for Salomon brand.


Development of an action plan and a comprehensive communications strategy of a nationwide contest promoting Salomon sports footwear, including the preparation of a landing page and POS materials. 


Sport, especially the one treated seriously, is based on competition. It encourages a constant fight against oneself and facing further, more ambitious challenges. Our creative advertisement and comprehensive strategy referred to this idea, using Marcin Świerc – a multiple Polish champion in long distance running - as a brand hero. The idea behind the campaign was to encourage to accept the challenge of taking part in the contest.

For our consumers we prepared a landing page, digital media and a package of POS materials, together with a human stand. 

This site uses cookies. If you do not agree for saving them, check over the browser settings.

close →