To develop a creative concept for launching a new medicine in Hasco-Lek S.A. portfolio. To develop advertising spots that make FortivenActivGel stand out and make its advantages memorable.
For the purposes of the campaign, we developed i.a. the advertising spot with the storyline set in a futuristic research centre. The spot presents women’s legs being tested for strains they are exposed to every day. Both the data and the product itself are presented among holograms, which emphasizes the innovative formula of the medicine. The simple and minimalistic form of the spot highlighted the product features made it stand out amongst the advertising clutter.