To develop a strategy and creations for a nationwide campaign promoting the offer of Komfort stores.
In connection with the developed communications strategy, we implemented 2 spots the action of which is set in Komfort stores. The creative concept behind the campaign emerged from consumer insights on common shopping experience during home furnishing. Both films show scenes in which a “sensible” man and a “romantic” woman choose different products while emphasizing their strengths. It is the experienced seller who mediates this humorously portrayed gender fight, and says “Komfort – meets different needs”.