An outdoor campaign during the World Youth Day
To prepare a real time marketing campaign in the context of a public event.
The World Youth Day stirred a lot of emotions and media buzz. An official sponsor of the event, Radio Kraków covered the events related to the pope’s and pilgrims’ visit to Kraków, including in the context of traffic services reporting traffic jams and other road issues. To this end, we prepared billboards encouraging others to enjoy the coming event in the company of the local radio station. Our idea was primarily to show emotions on the faces of people of all ages, each of them associated with one event-related keyword..