“The most does not come from nowhere”


Ad campaign for Grupa LOTOS with the slogan “The most does not come from nowhere” (“Naj nie bierze się znikąd”).


Eskadra has delivered the concept and produced TV commercials featuring Kuba Błaszczykowski, Kajetan Kajetanowicz and Tomasz Rożek. We were also asked to develop the creative line, content for digital and press campaigns, sponsorship billboards, OOH, POS at Grupa LOTOS gas stations, as well as a landing page. The ad campaign has been delivered as part of our framework contract with Grupa Lotos, covering marketing, strategic, communications and creative services related to the brand’s promotion.

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