Concept development and production of a TV advert.


We started with creative concept development which then served us as the basis for a scenario. Further activities include work on set and production of the advert in cooperation with the D35 production studio.

The purpose was to show the expectorant effect of the drug. The main character in the advert, like a real detective, captures the symptoms of a wet cough and quickly finds the right solution. In addition, her deduction process has been enriched using animation to further set the advert apart during the commercial break. We also took this opportunity to change the image of the representative of the target group, presenting her as a modern wife and mother.

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