Free Day with Mazda
An exceptional competition for slow driving fans
TASK:
Development and implementation of an innovative concept of a on-line national competition with a viral potential, combining the Slow Road project with Mazda cars and the “Drive Together” philosophy.
IMPLEMENTATION:
As part of the activities promoting the competition, we have prepared two dedicated films (teaser + reveal), a competition landing page, a digital campaign and supporting media relations activities. The main prize in the competition were five trips in the new Mazda MX-5 RF to the most beautiful slow places in Poland and the possibility of enjoying the attractions located there. The competition met with a very positive reception and the number of applications exceeding 600 has shown us that our creative concept has hit the nail on the head.
