A Polish lottery with prizes from Grupa Azoty and Ursus
To enhance the image of Poland’s largest manufacturer of nitrogen fertilizers and boost loyalty from Polish farmers.
The campaign used our lottery concept to promote nitrogen fertilizers with the slogan: “Taking care of Polish land.” We also delivered a landing page and a promotional film for web. The lottery prizes include a tractor Ursus C-380 and 160 cash prizes PLN 1,000 each and guaranteed prizes – Leksykon nawożenia. The campaign will run from 12 April to 6 May 2018 and is hugely popular with farmers.