TAKING CARE OF POLISH LAND
A Polish lottery with prizes from Grupa Azoty and Ursus
Assignment:
To enhance the image of Poland’s largest manufacturer of nitrogen fertilizers and boost loyalty from Polish farmers.
EXECUTION:
The campaign used our lottery concept to promote nitrogen fertilizers with the slogan: “Taking care of Polish land.” We also delivered a landing page and a promotional film for web. The lottery prizes include a tractor Ursus C-380 and 160 cash prizes PLN 1,000 each and guaranteed prizes – Leksykon nawożenia. The campaign will run from 12 April to 6 May 2018 and is hugely popular with farmers.
