A NEW LOOK ON CASH LOAN ADS
The national cash loans campaign developed primarily to promote cash loans with the use of Justyna Kowalczyk‘s image in quite an unconventional way.
To deliver our concept, we expanded the communications platform developed last year.
This time, we shot a series of commercials that begin with allusions to movies popular with the target group.
What is so original and characteristic about the campaign is the way we broke the conventions as well as the unusual subversive role of Justyna Kowalczyk’s.
Not only do our ads talk about ‘reasons to smile’ but they also elicit smiles and win audience’s sympathy.
The nationwide campaign covered ATL, BTL and web channels.