A product campaign for Hasco-Lek
Preparation of a nationwide campaign promoting a cold and flu medicine called GripBlocker Express.
Our work consisted in developing a comprehensive communications strategy for a product called GripBlocker Express, including scripts for 15” and 30” TV commercials and producing and preparing them for the broadcast. We also carried out a photo shoot to produce pictures for print and web. The campaign primarily aimed to demonstrate how effective and swift the medicine is, promote the product name and showcase the unique form of the medicine, the red liquid capsule. Both commercials feature a young kimono-clad woman who beats the cold and flu symptoms with GripBlocker Express. Coming in contrast with the background silence, the colour code and sounds provide a special associative system that makes the commercial memorable and stand out from other ads.