Creation and implementation of an advertising campaign of ceramic paint with Wojciech Modest Amaro.
We have devised and implemented an advertising campaign for FFiL Śnieżka, where the protagonist is Wojciech Modest Amaro, a chef and a restaurant owner, recognisable on account of participation in culinary competition programmes, such as “Top Chef” and “Hells’ Kitchen.” The motto of the campaign is: “Magnat inspires by colours and impresses with stain-resistance.” The idea for the spots relies on the analogy between interior design and cooking - in both cases, only precise combination of various ingredients offers the perfect result. Magnat ceramic paints offer a guarantee of stain-resistance: thanks to them, no stains on the walls that appeared during cooking will pose a problem. So far, the campaign was aired on TVP, TVP2, Polsat, TVN, presented in the press, on the Internet and in POS. The licence for advertising spots was extended