Preparation and implementation of a new edition of a national campaign aimed at recruiting potential bone marrow donors.
This is the second time that we had the pleasure of implementing a campaign for DKMS Foundation. This time, the main role in the advertising spot is played by small Hania, who was saved by a Donor. The film relies on her story and one of her favourite activities - drawing with chalk; the Donor joins her, which symbolically shows the bone marrow donation. At the end of the film, we see the characters against the background of the slogan of the campaign: Will you help? You can do it, it’s in your genes! The spot is broadcast by main TV stations and supported by OOH. Additionally, we have prepared a one-minute film for the Internet for the needs of the campaign.